COOLTURE is a new fashion brand based in Los Angeles that has 14 unique designs in their first season collection, featuring eight thought-provoking anthropomorphic concepts and six alluring typographic contents on high quality fabrics. These designs were made to be seen, and COOLTURE’s modern and intriguing designs draw you in from the moment you set eyes on them. Their second collection of clothing will feature the same animals, but include new concepts—an introduction to a clothing line that will continue on for seasons to come.
LOOM inspired the street fashion feel and stylish look of these designs and was the mastermind behind the eye-catching illustrations, a special animal inspired illustration line of COOLTURE fashion for example. LOOM conducted the scheduling of photo shoots, designing the smartest advertising campaign, and offered the best design solutions and strategies for their website and social media advertising. COOLTURE used LOOM’s connections to build their corporate identity and extend their marketing not only throughout the US, but also globally using a freshly designed by LOOM look-book for marketing purposes.