COOLTURE

COOLTURE is a new fashion brand based in Los Angeles that has 14 unique designs in their first season collection, featuring eight thought-provoking anthropomorphic concepts and six alluring typographic contents on high quality fabrics. These designs were made to be seen, and COOLTURE’s modern and intriguing designs draw you in from the moment you set eyes on them. Their second collection of clothing will feature the same animals, but include new concepts—an introduction to a clothing line that will continue on for seasons to come.

LOOM inspired the street fashion feel and stylish look of these designs and was the mastermind behind the eye-catching illustrations, a special animal inspired illustration line of COOLTURE fashion for example. LOOM conducted the scheduling of photo shoots, designing the smartest advertising campaign, and offered the best design solutions and strategies for their website and social media advertising. COOLTURE used LOOM’s connections to build their corporate identity and extend their marketing not only throughout the US, but also globally using a freshly designed by LOOM look-book for marketing purposes. 

Services:Logo Design / Web Design / Catalog Design / Packaging Design / Social Media Menagement
Industry:Fashion / Clothing
Website:www.coolture.la

01.

LOOM fused COOLTURE’s street fashion feel with creative illustrations to form a basis for their corporate identity.

02.

For an animal inspired line of COOLTURE’s fashion the LOOM team specially created eye-catching illustrations.

03.

To support COOLTURE’s lines it was essential that LOOM designed and developed a website that connected with COOLTURE’s message.

04.

To support Coolture’s lines it was essential that LOOM designed and developed a website that connected with COOLTURE’s message.

05.

For marketing purposes the LOOM team worked together with COOLTURE to design a fashion forward strong look book.

06.

Once the corporate identity for COOLTURE was established, COOLTURE designed a captivating social media campaign that brought everything together to reach their targeted audience.

07.

For marketing purposes the LOOM team worked together with COOLTURE to design a fashion forward strong look book.