ARTEKA Inc. is an eco-friendly cleaning company in Los Angeles that integrates individual brands’ advertising with wet towelettes. Introducing their product as an entirely new way of recognizing brands, ARTEKA Inc. needed a way to reach out to regular users of their products but also to engage new consumers to purchase ad space on their product.
LOOM worked together with ARTEKA to construct a corporate identity that exhibited the qualities that they value as a company: clean, efficient, and beautifully effortless. Loom offered creative solutions to coming up with a simple yet elegant website layout and brought pragmatic insight into visual communication tools for their social media campaign. For the logo design and special illustrations packaging design the LOOM team created a combination of modern art with simplistic beauty. Strong lines representing its modern clean aspect and flowers living up the art like a beautiful spring day.